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WalMart Wine

For all my sophisticated friends ....

Wal-Mart recently announced that they will soon be offering customers a new
discount item: Wal-Mart's own brand of wine. The world's largest retail
chain is teaming up with E & J Gallo Winery of California to produce the
spirits at an affordable $2.00 ~ 2.50 price range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for cheap wine", said
Kathy Micken, professor of marketing. "But the right name is important."

Customer surveys were conducted to determine the most attractive name for
the Wal-Mart brand.

The top surveyed names in order of popularity are:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations

And the number 1 name for Wal-Mart Wine:

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat
(Possum) or red meat (Squirrel).

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