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The Libertarian Party of West Virginia will be holding its 2004 state convention on Saturday, July 17^th, 2004 in Charleston, WV. 

We are tentatively planning a Grassroots Activist School Workshop that will be conducted by the highly recommended Leadership Institute (www.leadershipinstitute.org). The one-day training (9 am - 5 pm) will teach tried and true political know-how for building a strong grassroots political and activist organization.  This training will help provide a practical, cohesive strategy that libertarians everywhere can use to grow as a vibrant and viable party.

In order to bring this training to our convention, we must have at least 40 attendees paying $50 each.  We need to get a realistic headcount on how many registrants we could get for this Grassroots Activist School by June 1st.   If you think you might be interested, please reply immediately to Mike Wilson, the Convention Chair, at mwilson@lpwv.org.  Please specify the level of interest you have:  1) definitely attending the convention, 2) possibly attending the convention if [fill in the blank], or 3) curious to know more.  

The $50/person cost covers only the convention registration, and does not include meals.  For those who have to stay overnight, the convention hotel is giving us discounted rates of $75.00 per night.  It may be possible to find cheaper rooms in nearby hotels.

The courses below are in the Leadership Institute's two-day Grassroots School.  We would be picking around 5 or more of the following courses for our convention training.  Please feel free to email your top 5 picks if you are interested in attending.

1. The Real Nature of Politics and Elections

Why the right philosophy isn't enough to win in politics.

1. Campaign Strategy & Targeting

Develop a winning strategy, and learn to "Hunt where the Ducks are."

1. Campaign Structure and Organization

Set up a professional campaign structure that runs like a machine.

1. Fundraising Plan and Budget

Develop and stick to your finance and campaign budget that fully funds your activities.

1. Strategic Research

Innovative methods for researching the district, yourself, and your opponent. And learn how to use what you find throughout the campaign.

1. Developing a Persuasive Message

The expert’s guide to persuading voters. Learn how to focus and stay on message, also the "4 boxes" method of developing message.

1. Public Relations and Earned Media

Advertising or publicity? What's the difference? Learn what earned media is and how to maximize its effectiveness. Get the press attention your cause deserves and fight the liberal media bias!

1. Building Powerful Coalitions

Identify stakeholders and bring them into your campaign, while driving a wedge between your perceived enemies and your opponent.

1. Recruiting and Motivating Volunteers

The ABCs of recruiting and managing volunteers. Find out how to recruit the right ones, what to do with the "closet cases" and how to keep them all coming back.

1. Voter ID and Targeting

Target effectively using geography, age, and voter history.

1. Phone Programs

Step by step methods to organize and operate phone banks.

1. Door-to-Door

Make the most out of door-to-door -- the most personal approach to campaigning.

1. Voter Mail

Design voter mail that actually gets attention!  Distinguish between a "negative" and "contrast" mail piece and point out your opponent's weaknesses without slinging mud!

1. Get-Out-The-Vote

Close the deal. Straight from the knock-and-drag liberal handbook! Why GOTV is essential to your campaign and proven techniques for getting it done.

1. Person-to-Person Fundraising

What's the key to effective fundraising? You have to ASK. Featuring tried and true techniques so you walk out of your next meeting with a check.

1. Fundraising Events that Work

Make fundraising events fun, creative, and profitable with innovative secrets from experts.

1. Direct Mail Fundraising

Know the right way to conduct direct mail fundraising...whom to ask...when to ask...how to ask...and for how much

Michael S. Wilson

The Libertarian Party of West Virginia

Vice President of Campaigns

Historian/Webmaster

Convention Chair

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